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	<title>Gabriel Harper's Blog &#187; ideavirus</title>
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		<title>Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne</title>
		<link>http://www.gabrielharper.com/2009/03/blue-ocean-strategy-by-w-chan-kim-and-renee-mauborgne/</link>
		<comments>http://www.gabrielharper.com/2009/03/blue-ocean-strategy-by-w-chan-kim-and-renee-mauborgne/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 06:16:41 +0000</pubDate>
		<dc:creator>Gabriel Harper</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[blue oceans]]></category>
		<category><![CDATA[ideavirus]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[A good book keeps me engaged. A great book inspires me. Blue Ocean Strategy is a great book. The business strategies presented by this book are powerful, insightful, and actionable. Blue Ocean Strategy tells you how to forge lucrative new market space and turn competition into a thing of the past.
W. Chan Kim and Renée [...]]]></description>
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		<title>Unleashing the Ideavirus by Seth Godin</title>
		<link>http://www.gabrielharper.com/2009/03/unleashing-the-ideavirus-by-seth-godin/</link>
		<comments>http://www.gabrielharper.com/2009/03/unleashing-the-ideavirus-by-seth-godin/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 02:55:07 +0000</pubDate>
		<dc:creator>Gabriel Harper</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[ideavirus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[seth godin]]></category>

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		<description><![CDATA[&#8220;Unleashing the Ideavirus&#8221; by Seth Godin is a must-read for anyone involved in marketing products in this day and age.  Seth shares a simple, raw, and very powerful recipe for creating products that sweep the market through word-of-mouth.

Instead of marketing at people, Seth demonstrates how to let our customers do the marketing for us. Unleashing [...]]]></description>
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