A degree of scepticism is observed in public response to the trademark infringement lawsuit filed against Microsoft by a small St. Louis design company for using the Bing name on their heavily publicized new search engine. Is this just a rally for publicity on behalf of the plaintiff? The case appears questionable, but there may be grounds for infringement nonetheless.
When is it okay to use a trademark on your website? Is your logo or product too much like the competitor’s? When do you risk being shut down and possibly taken to court, even being sued for extensive damages? Combined with some common sense and these 8 tests for trademark infringement, you can arm yourself against most of the common mistakes in infringement law.
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