Unleashing the Ideavirus by Seth Godin
Posted on March 16th, 2009 by Gabriel Harper in Book Reviews
“Unleashing the Ideavirus” by Seth Godin is a must-read for anyone involved in marketing products in this day and age. Seth shares a simple, raw, and very powerful recipe for creating products that sweep the market through word-of-mouth.
Instead of marketing at people, Seth demonstrates how to let our customers do the marketing for us. Unleashing the Ideavirus will help you make a truly great product that fills a need, generates excitement and energy, and becomes a virus that passes from one customer to the next in a frenzy of word-of-mouth advertising.
Written in Seth’s blog-esqu style, Unleashing the Ideavirus is a very easy read that’s packed with golden nuggets of product marketing wisdom. Seth draws on dozens of examples, research, and his own experience to demonstrate the power of this new way of thinking.
Following his own advice, Seth Godin has written Unleashing the Ideavirus in an easy to read format. It’s a quick read with tons of great information, especially for online marketers and digital product developers. You might not abandon all of your traditional marketing after reading this book, but you will almost certainly come away with a new and invigorating outlook on what really makes marketing tick in this digital day and age.
The great news? If you don’t want to cough up $10-15 for the book like I did, you can download the PDF version for free.
Book Rating: 4 Stars
March 16th, 2009 at 11:19 pm
[...] Read the original here: Unleashing the Ideavirus by Seth Godin [...]
March 17th, 2009 at 3:03 am
[...] of you familiar with Godin’s Unleashing the Ideavirus may see a few similarities. I have a feeling that Seth Godin is familiar with Gladwell’s work [...]
March 19th, 2009 at 12:20 am
[...] great companion book to Blue Ocean Strategy is Seth Godin’s Unleashing the Ideavirus, which discusses the importance of creating fresh market space and ideas that get customers [...]
March 20th, 2009 at 1:51 am
[...] will absolutely love, and give it to them for free or extremely cheap. Let them spread the ideavirus. Turn them into loyal followers instead of just passive [...]